Strategic counsel for the decisions that shape higher education and enrollment outcomes.

For nearly twenty years, Mr. Roberts served on the University of Virginia's President's leadership team as Associate Vice Provost of Enrollment and Dean of Undergraduate Admission, following earlier leadership roles in the Offices of Admission at Emory University and Georgetown University. Across more than three decades in both private and public higher education, he has built deep expertise in enrollment management, strategic planning, organizational development, budget oversight, marketing, and institutional strategy — along with experience in student financial services, institutional data and research, governmental relations, NCAA Division I athletics, academic and student affairs, and international student admission.

He authored the first guaranteed admission agreement between the University of Virginia and the Virginia Community College System, co-authored the University's response to the Students for Fair Admission Supreme Court decision on the use of race in college admission, and chaired the President's Task Force on College Access, a university-wide study that led to significant improvements in institutional outreach and support for underserved students. As Dean, he led the Office of Admission through some of the most consequential challenges in modern higher education — a global pandemic, civil unrest, campus tragedy, significant budget constraints, demographic shifts, shifting institutional priorities, and repeated leadership turnover — always with a steady focus on mission alignment and long-term institutional sustainability.

Mr. Roberts has been an adviser to three university presidents, four provosts, three chief operating officers, and rotating Board of Visitors appointees on institutional enrollment goals, tuition and pricing models, communication, and the strategic use of need- and merit-based financial aid. He is committed to advancing equity, access, and excellence in higher education, and is a frequent speaker at national conferences including NACAC.